Boston's Pride Organizers Announce 2024 Parade, Festival Theme

"Still Here: In Living Color"

Boston Pride For The People (BP4TP) announced the theme of the 2024 Pride Parade and Festival, which will take place on Saturday, June 8, 2024. "Still Here: In Living Color" is a nod to historic and current-day resilience in fighting anti-LGBTQ+ bias, rhetoric, and legislation across the country. This year's theme also acknowledges how the LGBTQ+ community has overcome, persevered, and continues to stand and live out loud in the face of adversity and injustice.

"We really hope everyone can make this theme their own, by finding the word or phrase that speaks to how they are showing up in the world; for me, I am "Still Here: VIVACIOUSLY, In Living Color," said Adrianna Boulin, President of Boston Pride for the People. "While Boston and Massachusetts can be proud of our leadership in the fight for LGBTQ+ equality, the sad truth is that our community remains under attack at increasingly alarming rates all across the nation. Even 20 years after we secured the legal right to marry whomever we love, there's work to do. This year's theme celebrates our determination to make every community safe for all LGBTQ+ people. We deserve to live authentically, not limited to just black and white, but fully - IN LIVING COLOR."

For the second year, Boston Pride for the People will host the 2024 Parade from Copley Square to Boston Common where all are invited to take part in a day-long festival. A 21+ block party will also be held on City Hall Plaza. Boston's Pride celebration is the largest in New England.

BP4TP launched in 2023 and created the first Pride parade and festivals in Boston in more than three years. More than one million people attended the parade in 2023, which included more than 250 marching contingents and 215 vendors at the festivals.

Anyone individuals or companies interested in sponsorship opportunities should contact [email protected]. Individuals interested in volunteering are encouraged to sign up on the BP4TP website. Volunteer roles include: accessibility, communications, development (fundraising), festival and events planning, operations management, parade organization, volunteer engagement, and the QTBIPOC Advancement Fund.