Place an Ad
Welcome to Bay Windows, the only weekly publication in New England serving the gay, lesbian, bi-sexual and transgender communities. For 25 years Bay Windows has been the publication readers choose for news that matters.
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The gay, lesbian, bisexual and transgender community of New England is a vibrant and diverse group with formidable buying power. Massachusetts is the birthplace of same-sex marriage in the United States. Our region has been on the vanguard of the GLBT civil rights movement for decades. According to the Gay Market Express, Massachusetts is one of the top 10 markets for gay and lesbians.
Surveys show that advertising efforts to the GLBT community is worth the investment, with over 94% saying they would purchase a product advertised in the gay media. Local, weekly newspapers and web sites are an essential link to this community. Many advertisers in Bay Windows have been advertising weekly for over fifteen years.
The GLBT community is on the move to suburbs across the region. Bay Windows reaches this growing segment of our community with an aggressive strategy which includes free distribution at area supermarkets and vending boxes at public transportation stops. Bay Windows distribution is more that 33% larger than any other publication serving the GLBT community. Bay Windows is one of America's oldest and most respected papers serving the LGBT community. Bay Windows has brought its readers award winning articles and editorials on everything from the AIDS crisis to the Vermont civil union and Massachusetts marriage battles. Bay Windows publishes the largest Gay and Lesbian Wedding Planning Guide in the United States, It Takes Two. It Takes Two won the New England Press Association award for Best Advertising Supplement.
Bay Windows has won many first place awards for excellence in editorial, news and arts coverage from the New England Press Association.
Because Bay Windows is an important part of the community, we sponsor many events and organizations each year. These events provide a great opportunity for businesses to expand their outreach and support of the community.
Advertising FAQ
Who reads Bay Windows?
Over 55,000 people read Bay Windows each week. Bay Windows has more male and more female readers than any other publication serving the GLBT community of New England.
What is your circulation?
20,000 copies of Bay Windows are distributed weekly, confirmed by Verified Audit, an independent third-party media auditing company.
Where can I find Bay Windows?
Bay Windows is available at over 500 locations throughout New England with the majority of distribution in the largest population centers: Boston, Providence, Provincetown, Western Mass., Maine, NH, and Vermont. Bay Windows is also available at vending boxes throughout the region.
Skip ahead for LINE CLASSIFIED ADS (no photos, logos, etc)
How much is an ad?
An ad in Bay Windows is a very affordable way to tell the GLBT community about your business or service.
Download 2010 LOCAL RATES if you're a business owner.
If you're an advertising agency, Download 2010 AGENCY RATES.
Will my ad appear on baywindows.com?
26 and 52 week contract advertisers receive a free directory listing on baywindows.com. You may also place a banner or directory ad.
Download 2010 WEB RATES.
Are there special issues?
Bay Windows publishes several special editions throughout the year to reach special segments of our readership.
View a calendar of special editions.
Is there a charge for design?
We are happy to provide our award winning design services at no charge.
What are your ad or web sizes?
Please refer to any of the above rate sheets for specific size and spec information.
What electronic formats do you accept?
PDF, JPEG, TIF
What are your deadlines?
Reserve your space by Monday at 3:00 (Friday at 3:00 when there is a Monday holiday). Ad copy is due Tuesday at noon. Special supplement deadlines are typically the Thursday before publication. Bay Windows publishes every Thursday.
How do I pay?
All new advertisers must prepay the first four ads. We accept all major credit cards.
How do I place a classified ad?
Our papers and web sites deliver readers who have depended on us for over 25 years for news about our communities. Plus, your ad is easy to find and respond to in the paper and on-line. The information below is valid for both Bay Windows and South End News.
Frequently Asked Questions
What is the rate for Classified Line advertising?
Classified Line ads have a weekly charge of $8 for the first line, $3 for each additional line. All ads must have a headline (which is bold & all caps).
What is a line?
There are 22 characters in line, including spaces and punctuation marks.
Can my ad include more than text?
Our classified ads are text-only ads (in-column), with no options for graphics, rules, photos, etc.
Will my ad appear on-line?
All classified ads appear in both the print and online editions.
When are papers printed?
Both papers are published every Thursday.
When is the advertising deadline?
The advertising deadline is Mondays at 3pm to be included in Thursday's newspaper.
When will my ad appear on-line?
Your ad will first appear online on Thursday, and it will run for as many weeks as you purchase.
Classified ad copy and placement is only accepted by email or fax. Please send your ad copy to classifiedads@baywindows.com. Fax your ad to 617-266-5973.
Identify in which paper you'd like the ad to appear and include the best method to contact you.
A classified representative will contact you with an ad quote and make payment arrangements. All classified ads must be prepaid.
Along with the text for your ad, we would need the following info by Monday at 3pm in order to get your ad to appear in the Thursday edition:
1) Full name, address and phone number
2) Mastercard, Visa, AMEX or Discover account number and Expiration Date
3) Total number of weeks to run.
Small print:
We reserve the right to edit or reject any ad.
Please note that there are no refunds on classified ads.
Contact Information
Bay Windows
28 Damrell Street, Suite 204
Boston, MA 02127
Voice: 617-266-6670
Fax: 617-266-5973
sales@baywindows.com
Local Advertising
Jeff Coakley x202
jcoakley@baywindows.com
National Advertising Representative
Rivendell Media
212-242-6863
www.rivendellmedia.com
info@rivendellmedia.com
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